STAND NUMBER: L1
Location: Main Hall
Experience Fender at the Sydney Guitar Show
For the first time in nearly two decades, Sydney welcomes a major guitar showcase — and Fender is bringing an unforgettable activation. Explore rare Custom Shop guitars, hands-on ToneMaster Pro demo stations, live guitar modding demos, and step inside the Fender Studio to watch or collaborate on music creation in real time.
Catch two exclusive mainstage events — Decoding The Dream and The Dawn of Electric Rock and Roll — including a rare conversation between MasterBuilder David Brown and Australian artist Diesel. Apply for a 1:1 session with David Brown, win a Mod Shop guitar, or shop show-only specials and Fender lifestyle gear.
Eighty years of innovation. One weekend to experience it all.
